Marketing Expert Urges SME Operators to Embrace e-commerce

Mr Akinshiku Ashafa, Marketing Director, Spring-up Consulting, has urged operators of Small and Medium Enterprises (SMEs) to embrace e-commerce for sustainable organic growth. Ashafa gave the advice in Lagos during a capacity development lecture organised for SME entrepreneurs by his organisation. Speaking on the topic "The Importance of e-commerce to SMEs in Developing Countries",he said, […]



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